Media & Analyst Relations

Elevate brand visibility and influence with key media and analysts. Our media and analyst relations services strategically position your company with top-tier journalists, analysts, and influencers. We build lasting relationships, craft compelling narratives, and ensure your messages resonate with key audiences to drive meaningful coverage that supports your business goals. We amplify your voice where it matters most.

Capabilities

Media Relations

Earned media provides consistent third-party validation that builds trust and credibility among your target audiences.

With deep knowledge of the media landscape and what motivates reporters and editors to cover a story, our team packages news and trends to drive compelling stories that break through the noise and elevate a brand.

Analyst Relations

Collaborating with industry analysts and influencers offers outsized opportunities to build credibility for a brand and its products and reach new audiences.

We design and manage strategic programs to ensure our clients are best positioned and top of mind as both large analyst firms and independent influencers study markets, write reports and advise clients on buying decisions.

Issues Response

A well-executed issues response program amplifies your brand’s voice by delivering timely, relevant insights on breaking news and trending topics. We identify opportunities, craft compelling commentary, and strategically offer it to key media outlets for maximum impact.

By aligning your expertise with current conversations and breaking news, we help clients seize moments, enhance visibility, and demonstrate their expertise to build brand value.

Media Training

Media training empowers spokespeople to communicate with confidence and clarity, ensuring your brand’s message is delivered effectively. We provide tailored coaching, helping clients refine their key talking points, navigate tough questions, and build rapport with the media.

By aligning messaging with business objectives and media expectations, we help clients enhance their media presence, shape narratives, and strengthen their ability to influence key audiences.

Influencer Marketing

Third-party validation amplifies credibility and extends brand reach.

We identify and engage key industry influencers, analysts, and content creators who align with our clients’ messaging and target audiences. By fostering authentic relationships and securing strategic collaborations, we help clients tap into new networks, enhance thought leadership, and drive meaningful conversations that build trust and visibility in their industry.

Media & Analyst Relations

in action

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John Deere engages an emerging customer segment—the small non-commercial farmer—with a campaign so authentic that it brings some viewers to tears.
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Oracle: People-first campaign hits the ABM sweet spot

Marketbridge helped Oracle HCM Cloud create an account-based marketing (ABM) campaign, which inspired the strategy and creative hailing human resource (HR) professionals, informed the technology used to identify contacts in a 1:Few play, and motivated consistent alignment between Oracle Sales and Marketing teams.
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Oracle: One ABM campaign unifies two cloud offerings

Marketbridge helped Oracle create the “GO Unified” campaign targeting Finance and HR leaders. The campaign emphasized the benefits of upgrading respective on-premises ERP and HCM platforms to a unified cloud solution.
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ZS Associates: Insight-based ABM shakes status quo and ignites demand

Together, ZS Associates and Marketbridge developed an insights-based ABM campaign targeting 30 existing high-priority accounts that would help open doors to senior leaders, build brand awareness and authority, and ultimately drive impressive demand for ZS's portfolio of pharmaceutical and biotech offerings.

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